ET Advisory is a modern and innovative company, from all perspectives. Therefore, we decided to build up a very strong business network, tight connected to us, rather than hire a large workforce. This gives unique flexibility and a strong position to manage our ecosystem. We also mitigate risk and have ability to handle the global economy and trends when market going up and down.
Our Extended business team is the best of the best. They have over +20 years’ experience within their fields.
Founder & Managing Partner
Tony is the former Head of Sales of Siemens Industry Software for Simulation and Manufacturing Operation Management (MOM) and developed the Portfolio developer (PFD) for Nordics. Solid leadership and sales background have built and led large successful teams with a focus on sales, and digital transformations. Signed multiple Megadeals in various Industries with Global and Multinational companies (such as Electrolux, Alfa Laval, Atlas Copco, Assa Abloy). Numerous awards in Sales and leadership, innovation within Sales in terms of Processes and methods. A member of Siemens Industry Software Industry Nordics Management team for many years.
Former Police officer in the Swedish Police Force, held many different positions.
Tony is the founder and managing Partner of ET Advisory.
Owner & Managing Partner
Mats is the former EMEA Portfolio Developer Executive for Siemens Product Cost Management Portfolio. Before that he worked as Principal Management Consultant with a focus on Cost Management and have also a long history as Global Cost Engineering Director and Senior Cost Engineer within the Automotive sector. Solid background within leadership, cost management, purchasing, and sales. Focused areas are digitalization and cost orchestration.
Worked many years for an Aluminum Foundry as Pre-production Manager responsible for the quotation process and technical sales support.
Mats is owner and Managing Partner of ET Advisory.
Branislav Roman
Clever Costing
Sven Hedlund
King River Consulting AB
Arash Sharifinia
ALUNIA Solutions
Johan Skott
IT Architect
Cost Engineer Battery
Cost Engineer Electronic
Cost Engineeri Electric cars
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